Your Performance Marketing Experts
past projects
Club Zimmerman
Overview
Projekt-Meilensteine
-
Konzept-Session
-
Ausarbeitung User-Journey
-
Erstellung Website-Design
-
Fotografie des Clubs (leer / Party)
Ziel
-
Neues Website-Design passend zu Club & Zielgruppe
Software & Technik
-
Adobe XD
-
Photoshop
-
Wordpress / Elementor
Beforehand
The focus of the redesign was above all the goal of the club operator to realign the target group approach in a targeted manner. Until recently, a burger restaurant was also part of the location, but it was closed.
​
However, the club's website still featured design elements associated with the burger theme. Also in general the old Wild West / Retro / Comic style design did not reflect the essence of the club and the events taking place there - mostly electronic music parties.
Old site
Afterward
In an in-depth concept session, we worked with the club operator to develop both his vision for the new website design and the user journey.
Also important was the targeted addressing of the possible different visitors to the website and their respective concerns: getting an overview of upcoming events or renting the location yourself - as a private person, business or organizer.
photos
Part of our offer in this case was also to photograph the club in order to have new, high-quality images for the website. Photos were taken of the club in two sessions - once "empty" and once during one of the parties.
responsive
Of course, we have ensured that the new website is optimally displayed not only on the desktop, but also on mobile devices.